Mining messages: Exploring consumer response to consumer- vs. firm-generated ads

✍ Scribed by Ekin Pehlivan; Funda Sarican; Pierre Berthon

• Book ID: 102777130
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 606 KB
• Volume: 10
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.379