✦ LIBER ✦
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
✍ Scribed by Pham, Michel Tuan; Geuens, Maggie; De Pelsmacker, Patrick
- Book ID
- 122012252
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 331 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0167-8116
No coin nor oath required. For personal study only.