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Methodological issues in conjoint analysis: a case study

✍ Scribed by MacFie, Halliday J.H.; Jaeger, Sara R.; Hedderley, Duncan


Book ID
115522010
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
425 KB
Volume
35
Category
Article
ISSN
0309-0566

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Methodological issues in conjoint analys
✍ MacFie, Halliday J.H.; Jaeger, Sara R.; Hedderley, Duncan πŸ“‚ Article πŸ“… 2001 πŸ› Emerald Group Publishing Limited 🌐 English βš– 425 KB

To help further our understanding of how keymethodological issues in conjoint analysis influence outcomes, a choice‐based conjoint study measuring consumer preferences for pre‐packed apple selection packs was conducted. The role of stimuli presentation format was considered by comparing the performa

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Conjoint analysis is a technique relatively new to the evaluation of health care services in the UK. The technique uses data generated from questionnaires. This paper addresses the issue of response-ordering effects that may result from the ordering of dimensions of benefit within a question. Two qu

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This paper adds to an increasing literature on methodological questions addressed in the application of conjoint analysis (CA) in health care. Three issues are addressed: ordering effects; internal validity; and internal consistency. The results of an application of CA in a primary care setting prov

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