To help further our understanding of how keymethodological issues in conjoint analysis influence outcomes, a choiceβbased conjoint study measuring consumer preferences for preβpacked apple selection packs was conducted. The role of stimuli presentation format was considered by comparing the performa
Methodological issues in conjoint analysis: a case study
β Scribed by MacFie, Halliday J.H.; Jaeger, Sara R.; Hedderley, Duncan
- Book ID
- 115522010
- Publisher
- Emerald Group Publishing Limited
- Year
- 2001
- Tongue
- English
- Weight
- 425 KB
- Volume
- 35
- Category
- Article
- ISSN
- 0309-0566
No coin nor oath required. For personal study only.
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