Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories

✍ Scribed by Deephouse, D. L.

• Book ID: 121860587
• Publisher: SAGE Publications
• Year: 2000
• Tongue: English
• Weight: 130 KB
• Volume: 26
• Category: Article
• ISSN: 0149-2063
• DOI: 10.1177/014920630002600602