<p><p>Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media cont
Media and Management
β Scribed by Rutvica Andrijasevic, Julie Yujie Chen, Melissa Gregg, and Marc Steinberg
- Publisher
- University of Minnesota Press
- Year
- 2021
- Tongue
- English
- Leaves
- 124
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
An essential account of how the media devices we use today inherit the management practices governing factory labor
This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management.
Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economyβthe legacy of Toyotism in todayβs software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in Chinaβto push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.
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<p><p>Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management.
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