Media and Convergence Management

✍ Scribed by Sandra Diehl, Matthias Karmasin (auth.), Sandra Diehl, Matthias Karmasin (eds.)

• Publisher: Springer-Verlag Berlin Heidelberg
• Year: 2013
• Tongue: English
• Leaves: 388
• Edition: 1
• Category: Library

✦ Synopsis

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.
This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

✦ Table of Contents

Front Matter....Pages i-xxv
Introduction....Pages 1-5
Front Matter....Pages 7-7
Business Modelling and Convergence....Pages 9-23
Managing the Convergence of Industries: Archetypes for Successful Business Models....Pages 25-36
The Internet and the Value Chains of the Media Industry....Pages 37-55
Media Convergence and Convergence Strategies in Human Resource Management....Pages 57-72
Convergence and Controlling....Pages 73-86
Front Matter....Pages 87-87
Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest....Pages 89-105
A Process for Managing the Re-convergence of Marketing Functions....Pages 107-116
Cross-media Advertising: Brand Promotion in an Age of Media Convergence....Pages 117-133
Managing Brands in a Converging Media Environment....Pages 135-160
Front Matter....Pages 161-161
Convergence and Consumer Behavior....Pages 163-176
Media Convergence and Media Multitasking....Pages 177-188
Conceptualizing Audiences in Convergent Media Environments....Pages 189-202
Front Matter....Pages 203-203
The Interplay of Technology Development and Media Convergence: Examples....Pages 205-220
Technology, Convergence, and the Internet of Things....Pages 221-232
Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity....Pages 233-246
Convergence, Crisis and the Digital Music Economy....Pages 247-260
Media Development and Convergence in the Music Industry....Pages 261-281
Front Matter....Pages 283-283
Convergent Journalism—Newsrooms, Routines, Job Profiles and Training....Pages 285-298
The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective....Pages 299-315
Front Matter....Pages 283-283
Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management....Pages 317-335
Regulating Media Convergence: Supranational and Global Paradigms....Pages 337-350
Front Matter....Pages 351-351
New Competencies for the Future: How Changes and Trends In Media Convergence Demand New Skills From The Workforce....Pages 353-376

✦ Subjects

Media Management; Media Research; Communication Studies