Journalism and Media Convergence

✍ Scribed by Heinz-Werner Nienstedt (editor); Stephan Russ-Mohl (editor); Bartosz Wilczek (editor)

• Publisher: De Gruyter
• Year: 2013
• Tongue: English
• Leaves: 176
• Series: Media Convergence / Medienkonvergenz; 5
• Category: Library

✦ Synopsis

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

✦ Table of Contents

Part 1: Quality Journalism under Pressure
Journalism and media convergence. An introduction
Killing journalism? The economics of media convergence
From “the end of advertising as we know it” to “beyond content”? Changes in advertising and the impact on journalistic media
Part 2: Financing Journalism in the Future
More money from media consumers. Paid content and the German newspaper case
Investing in “return on political income”. How the tageszeitung was saved from bankruptcy
The promise and threat of foundation-funded journalism. A critical examination of three case studies
Resisting crisis rhetoric in financing journalism. A managerial and customer oriented standpoint
Part 3: PR, Journalism, and Convergence
Exercising public influence. The interdependent system of public relations and journalism
A changing interplay? Public relations and journalism in a converging media world
Journalists know little about spin doctors: This is the problem! How the news agenda is infiltrated by hidden propaganda
Part 4: Search Engines and Social Media
Competition or complementarity? Journalism, social network sites, and news search engines
Crowdsourcing is nothing new. Professional journalists are still needed to determine what is news
Journalists must rethink their roles Social media – an opportunity for newsrooms comes with obligation
Part 5: Conclusions
Journalism’s neglected self-inspection Final remarks
Bibliography
Authors and editors