Meat marketing in Burkina Faso after the devaluation of the FCFA: Insights into the functioning of informal market systems

The status of marketing information syst

The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms

✍ Mary A. Higby; Badie N. Farah 📂 Article 📅 1991 🏛 Elsevier Science 🌐 English ⚖ 666 KB

A survey of the current status of Marketing Information Systems, Decision Support Systems, and Expert Systems was made In a group of U.S. firms. A questionnaire was first developed from an extensive review of the marketing and information systems literature. Major issues addressed were: (1) the le