๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Measuring the effectiveness of town centre management schemes: an exploratory framework

โœ Scribed by Pal, John; Sanders, Emma


Book ID
124100577
Publisher
Emerald Group Publishing Limited
Year
1997
Tongue
English
Weight
43 KB
Volume
25
Category
Article
ISSN
0959-0552

No coin nor oath required. For personal study only.


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