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Measuring Shopping Patterns

✍ Scribed by David B. MacKay


Book ID
109147366
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
433 KB
Volume
5
Category
Article
ISSN
0016-7363

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## Purpose The purpose of this paper is to identify the key convenience dimensions of online shopping, as convenience has been one of the principal motivations underlying customer inclinations to adopt online shopping. ## Design/methodology/approach The authors first employ in‐depth focus group i