𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Measuring consumer perceptions of online shopping convenience

✍ Scribed by Jiang, Ling (Alice) (author);Yang, Zhilin (author);Jun, Minjoon (author)

Book ID
120409699
Publisher
Emerald Group Publishing Ltd.
Year
2013
Tongue
English
Weight
168 KB
Volume
24
Category
Article
ISSN
1757-5818

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Measuring consumer perceptions of online
Measuring consumer perceptions of online shopping convenience
✍ Jiang, Ling (Alice) (author);Yang, Zhilin (author);Jun, Minjoon (author) πŸ“‚ Article πŸ“… 2013 πŸ› Emerald Group Publishing Ltd. 🌐 English βš– 168 KB

## Purpose The purpose of this paper is to identify the key convenience dimensions of online shopping, as convenience has been one of the principal motivations underlying customer inclinations to adopt online shopping. ## Design/methodology/approach The authors first employ in‐depth focus group i

Consumer perceptions of online shopping
Consumer perceptions of online shopping environments: A gestalt approach
✍ Catherine Demangeot; Amanda J. Broderick πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 110 KB

## Abstract Although Web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping envir