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Measuring Customer Satisfaction: A Guide to Managing Quality Service

✍ Scribed by Richard F. Gerson; Brenda Machosky


Publisher
Course Technology Crisp
Year
1993
Tongue
English
Leaves
126
Category
Library

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✦ Subjects


Consumer satisfaction. ; Customer services -- Evaluation.; BUS018000; BUS058000; BUS059000


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Customer Satisfaction Evaluation: Method
✍ Evangelos Grigoroudis, Yannis Siskos (auth.) πŸ“‚ Library πŸ“… 2010 πŸ› Springer US 🌐 English

<p><P>This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis