Measuring consumer vulnerability to perceived product-similarity problems and its consequences

✍ Scribed by Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas; Miller, Lindsay

• Book ID: 126460821
• Publisher: Westburn Publishers Ltd
• Year: 2010
• Tongue: English
• Weight: 225 KB
• Volume: 26
• Category: Article
• ISSN: 0267-257X
• DOI: 10.1080/02672570903441439