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Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

✍ Scribed by Walsh, G.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Measuring consumer vulnerability to perc

✍ Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas; Miller, Lindsay 📂 Article 📅 2010 🏛 Westburn Publishers Ltd 🌐 English ⚖ 225 KB