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Measuring children’s comprehension of television commercials

✍ Scribed by Gunter, Barrie


Publisher
Springer-Verlag
Year
1981
Weight
804 KB
Volume
1
Category
Article
ISSN
0144-3895

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This study examined the eects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experi