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Materialism and brand engagement as shopping motivations

✍ Scribed by Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark

Book ID
116695052
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
160 KB
Volume
18
Category
Article
ISSN
0969-6989

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## Abstract Although the relationship between materialism and name‐brand consumption has been documented in literature, its relational mechanism is not well addressed. It can hardly explain why people buy brand products without really knowing about the brands. In this case, people may consume brand