โ Scribed by Michael J. A. Berry, Gordon S. Linoff
No coin nor oath required. For personal study only.
In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.Berry and Linoff show you how to use data mining to: Retain customer loyalty Target the right prospects Identify new markets for products and services* Recognize cross-selling opportunities on and off the Web
ะะฝัะพัะผะฐัะธะบะฐ ะธ ะฒััะธัะปะธัะตะปัะฝะฐั ัะตั ะฝะธะบะฐ;ะัะบััััะฒะตะฝะฝัะน ะธะฝัะตะปะปะตะบั;ะะฝัะตะปะปะตะบััะฐะปัะฝัะน ะฐะฝะฐะปะธะท ะดะฐะฝะฝัั ;
๐ SIMILAR VOLUMES
Excellent coverage of various aspects of data mining. Popular as a textbook (reason for purchase). Plenty of graphics and illustrations; written in clear and easily understood English.
Excellent coverage of various aspects of data mining. Popular as a textbook (reason for purchase). Plenty of graphics and illustrations; written in clear and easily understood English.
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique,
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems * Each chapter covers a new data mining techn