โ Scribed by Michael J. A. Berry, Gordon S. Linoff
No coin nor oath required. For personal study only.
Excellent coverage of various aspects of data mining. Popular as a textbook (reason for purchase). Plenty of graphics and illustrations; written in clear and easily understood English.
Contents......Page 16
1. Why and What Is Data Mining?......Page 30
4. Data Mining Applications in Marketing and Customer Relationship Management......Page 116
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Excellent coverage of various aspects of data mining. Popular as a textbook (reason for purchase). Plenty of graphics and illustrations; written in clear and easily understood English.
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique,
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining techni
* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems * Each chapter covers a new data mining techn
<strong>3nd revised and extended Edition</strong>. โ Wiley 2011<br/>The leading introductory book on Data Mining, fully updated and revised! <br/>When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into t