Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization (Jossey Bass Business and Management Series)

✍ Scribed by James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson

Publisher: Jossey-Bass
Year: 2002
Tongue: English
Leaves: 428
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:

Designing the alliance and crafting the agreement
Managing the alliance after it is launched
Leveraging a constellation of alliances* Building an internal alliance capability

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