𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Mass customization: the key to customer value?

✍ Scribed by Squire, Brian; Readman, Jeff; Brown, Steve; Bessant, John

Book ID
127254100
Publisher
Taylor and Francis Group
Year
2004
Tongue
English
Weight
221 KB
Volume
15
Category
Article
ISSN
0953-7287

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The impact of time-based manufacturing practices on mass customization and value to customer
✍ Qiang Tu; Mark A Vonderembse; T.S Ragu-Nathan πŸ“‚ Article πŸ“… 2001 πŸ› Elsevier Science 🌐 English βš– 246 KB

## Abstract Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass‐production prices. A critical part of mass customization is simultaneously achieving customer r