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✦   LIBER   ✦

Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers

✍ Scribed by Aurélie Merle; Jean-Louis Chandon; Elyette Roux; Fabrice Alizon

Book ID
118091667
Publisher
Production and Operations Management Society
Year
2010
Tongue
English
Weight
166 KB
Volume
19
Category
Article
ISSN
1059-1478

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## Abstract Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass‐production prices. A critical part of mass customization is simultaneously achieving customer r