People of South Asian origin represent one of the largest ethnic minority populations in Britain. However, research into the marital beliefs and practices of British South Asians has tended to con¯ate together dierent South Asian groups of dierent religious and geographical origins. This study focused on one large religious group originating from one region (Hindus from Gujarat) resident in one large British town, providing analyses drawn from theories of cultural values, acculturation and social identity. Seventy married couples participated in detailed interviews inquiring about the arrangement of their marriage, their attitude towards marriage, gender roles, and the formal and informal support available in times of marital crisis. Our analysis of these interviews suggested that whilst our respondents maintained largely collectivist values in the family, they also saw marriage very much as an expression of individual ful®lment. Marital choice and gender roles in marriage re¯ected an integrationist strategy combining the traditional cultural practices and identity priorities with the social preferences and economic realities of their new culture. Finally, social support was largely forthcoming from members of the Asian community, re¯ecting a degree of separation from the majority community particularly when emotional assistance was desired.