𝔖 Bobbio Scriptorium
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Marketing variables in macro-level diffusion models

✍ Scribed by Enar Ruiz-Conde; Peter S.H. Leeflang; Jaap E. Wieringa

Book ID
106570565
Publisher
Springer-Verlag
Year
2006
Tongue
German
Weight
262 KB
Volume
56
Category
Article
ISSN
0344-9327

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## Abstract Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase times one has to either construct category‐level measures of marketing efforts, or integrate the model with a m