Marketing strategy and plans: Systematic marketing management : D.J. Luck and O.C. Ferrell, Prentice-Hall, Hemel Hempstead (1979), 474 pp. £13.10 (hardback)

✍ Scribed by Peter Chisnall

• Book ID: 116020813
• Publisher: Elsevier Science
• Year: 1980
• Tongue: English
• Weight: 146 KB
• Volume: 13
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(80)90070-9