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Marketing strategy and plans: Systematic marketing management : D.J. Luck and O.C. Ferrell, Prentice-Hall, Hemel Hempstead (1979), 474 pp. £13.10 (hardback)

✍ Scribed by Peter Chisnall


Book ID
116020813
Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
146 KB
Volume
13
Category
Article
ISSN
0024-6301

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