474 pp., $17.95 David J. Luck, O.C. Ferrell, ,Marketing Strategy and Plans: Systematic Marketing Management (1979) Prentice-Hall, Inc.,Englewood Cliffs, N.J..

✍ Scribed by Glen M. Broom

• Book ID: 119535673
• Publisher: Elsevier Science
• Year: 1980
• Tongue: English
• Weight: 101 KB
• Volume: 6
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(80)80017-8