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Marketing strategies for services: is brand architecture a viable way forward?

✍ Scribed by Rahman, Kaleel; Areni, Charles S.

Book ID: 126637307
Publisher: Taylor and Francis Group
Year: 2014
Tongue: English
Weight: 176 KB
Volume: 22
Category: Article
ISSN: 0965-254X
DOI: 10.1080/0965254X.2013.876079

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