✦ LIBER ✦
Service extension strategy: A viable basis for growth? : Moonkyu Lee and Francis M. Ulgado, Journal of Services Marketing (1993, vol. 7, no. 2), pp. 24–35 (GPL)
- Book ID
- 119172662
- Publisher
- John Wiley and Sons
- Year
- 1994
- Tongue
- English
- Weight
- 273 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0737-6782
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