✦ LIBER ✦

Marketing Strategies for media products: Finding your market

✍ Scribed by Keith Danielson

Book ID: 112886630
Publisher: Springer US
Year: 1995
Tongue: English
Weight: 405 KB
Volume: 40
Category: Article
ISSN: 8756-3894
DOI: 10.1007/bf02763253

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Go To Market Strategy || Go-to-market st

Go To Market Strategy || Go-to-market strategy: Rethinking your products and value proposition

✍ Friedman, Lawrence G. 📂 Article 📅 2002 🏛 Elsevier ⚖ 507 KB

Product market strategies and innovation

Product market strategies and innovation types: finding the fit!

✍ Basu, Shubhabrata 📂 Article 📅 2014 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 121 KB

Market Segmentation, Product Differentia

Market Segmentation, Product Differentiation, and Marketing Strategy

✍ Peter R. Dickson and James L. Ginter 📂 Article 📅 1987 🏛 American Marketing Association 🌐 English ⚖ 398 KB

Market Segmentation, Product Differentia

Market Segmentation, Product Differentiation, and Marketing Strategy

✍ Peter R. Dickson and James L. Ginter 📂 Article 📅 1987 🏛 American Marketing Association 🌐 English ⚖ 398 KB

Despite the pervasive use of the terms "market segmentation" and "product differentiation," there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product

Go To Market Strategy || Go-to-market st

Go To Market Strategy || Go-to-market strategy: Aligning with your customers

✍ Friedman, Lawrence G. 📂 Article 📅 2002 🏛 Elsevier ⚖ 806 KB

Marketing strategies for mature industri

Marketing strategies for mature industrial products

✍ Paul C.N. Michell; Peter Quinn; Edward Percival 📂 Article 📅 1991 🏛 Elsevier Science 🌐 English ⚖ 564 KB