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Marketing Research for Non-profit, Community and Creative Organizations || Preface

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Book ID
125516882
Publisher
Elsevier
Year
2008
Weight
61 KB
Category
Article
ISBN
0750687606

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The present economic and social environment has given rise to new situations within which companies must operate. As a first example, the globalization of the economy and the need for performance has led companies to outsource and then to operate inside networks of enterprises such as supply chains