Marketing Research: An Applied Approach, 3rd Edition

✍ Scribed by Naresh K. Malhotra, David F. Birks

Publisher: Trans-Atlantic Publications, Inc.
Year: 2008
Tongue: English
Leaves: 865
Edition: 3rd
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

✦ Subjects

Маркетинг, реклама, PR;Маркетинговые исследования;

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Includes bibliographical references and indexes