A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.<br />Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version
Marketing Research: An Applied Approach
โ Scribed by Naresh K. Malhotra
- Year
- 2000
- Tongue
- English
- Leaves
- 785
- Edition
- Paperback
- Category
- Library
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Includes bibliographical references and indexes
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIG
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying
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