Marketing Metrics, 4th Edition
โ Scribed by Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer; David J. Reibstein
- Publisher
- Pearson FT Press
- Year
- 2020
- Tongue
- English
- Edition
- 4
- Category
- Library
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: * A cross-cultu
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.