Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

✍ Scribed by Pierre R. Berthon; Leyland F. Pitt; Kirk Plangger; Daniel Shapiro

• Book ID: 116331787
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 623 KB
• Volume: 55
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2012.01.007