Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

✍ Scribed by Leyland F. Pitt; Pierre Berthon

• Book ID: 116331707
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 88 KB
• Volume: 54
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2010.12.002