✦ LIBER ✦

Marketing implications of the destination image of Mongolia

✍ Scribed by Ingram, Haydn; Mwaura, David; Acquaye, David; Jargal, Sarnai

Book ID: 125537060
Publisher: Emerald (MCB UP )
Year: 2013
Tongue: English
Weight: 154 KB
Volume: 5
Category: Article
ISSN: 1755-4217
DOI: 10.1108/17554211311292466

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Tourism destination image modification p

Tourism destination image modification process: Marketing implications

✍ Kye-Sung Chon 📂 Article 📅 1991 🏛 Elsevier Science 🌐 English ⚖ 561 KB

The long tail of destination image and o

The long tail of destination image and online marketing

✍ Bing Pan; Xiang (Robert) Li 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 325 KB

Attractive model and marketing implicati

Attractive model and marketing implications of Theme Shopping Tourism destination

✍ Jiaming Liu; Run Wang 📂 Article 📅 2010 🏛 SP Science Press 🌐 English ⚖ 526 KB

Marketing the competitive destination of

Marketing the competitive destination of the future

✍ Dimitrios Buhalis 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 444 KB

Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates exam

Do Marketers Use Visual Representations

Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors' Image of a Destination with Marketer-Controlled Images Online

✍ Michaelidou, N.; Siamagka, N.-T.; Moraes, C.; Micevski, M. 📂 Article 📅 2013 🏛 SAGE Publications 🌐 English ⚖ 892 KB

Destination Marketing: Measuring the Eff

Destination Marketing: Measuring the Effectiveness of Brochures

✍ Zhou, Zongqing 📂 Article 📅 1997 🏛 Haworth Press Inc 🌐 English ⚖ 836 KB