Marketing Identities through Language: E
β Elizabeth Martin (auth.)
π Library
π
2006
π Palgrave Macmillan UK
π English
β¦ LIBER β¦
π
Marketing Identities through Language: English and Global Imagery in French Advertising
β Scribed by Elizabeth Martin
- Year
- 2006
- Tongue
- English
- Leaves
- 303
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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