𝔖 Bobbio Scriptorium
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Marketing event outcomes: from tactical to strategic

✍ Scribed by Crowther, Phil

Book ID
120187916
Publisher
Emerald (MCB UP )
Year
2011
Tongue
English
Weight
198 KB
Volume
2
Category
Article
ISSN
1758-2954

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✍ Cynthia E. Miree; John E. Prescott πŸ“‚ Article πŸ“… 2000 πŸ› John Wiley and Sons βš– 99 KB πŸ‘ 2 views

This article describes the results of a benchmarking study of mechanisms used in corporate CI operations to coordinate strategic and tactical intelligence for sales and marketing. The American Productivity and Quality Center (APQC) sponsored the study, for which the authors served as subject-matter