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Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

✍ Scribed by Nieto, Jannine (author);Hernández-Maestro, Rosa M. (author);Muñoz-Gallego, Pablo A. (author)


Book ID
121849789
Publisher
Elsevier Ltd
Year
2014
Tongue
English
Weight
503 KB
Volume
45
Category
Article
ISSN
0261-5177

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Entrepreneurs provide the engine of development, especially in economically unstable times. In Spain, rural tourism is undergoing a boom, and the Internet plays a vital role for tourism. This study therefore considers: (i) the importance of entrepreneurial talent for implementing a website; (ii) the