The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain
✍ Scribed by Jannine Nieto; Rosa M. Hernández-Maestro; Pablo A. Muñoz-Gallego
- Publisher
- John Wiley and Sons
- Year
- 2011
- Tongue
- English
- Weight
- 289 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.794
No coin nor oath required. For personal study only.
✦ Synopsis
Entrepreneurs provide the engine of development, especially in economically unstable times. In Spain, rural tourism is undergoing a boom, and the Internet plays a vital role for tourism. This study therefore considers: (i) the importance of entrepreneurial talent for implementing a website; (ii) the relations among entrepreneurial talent, website characteristics and business performance; and (iii) the moderating effect of entrepreneurial experience. Using a sample of 150 rural tourism establishments in Spain, this study reveals how website content affects performance and how experience moderates the relationships between entrepreneurial talent and performance, and between entrepreneurial talent and website design.