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Marketing complex technical products: The importance of intangible attributes

✍ Scribed by Jim Shaw; Joe Giglierano; Jeff Kallis

Book ID: 107765767
Publisher: Elsevier Science
Year: 1989
Tongue: English
Weight: 901 KB
Volume: 18
Category: Article
ISSN: 0019-8501
DOI: 10.1016/0019-8501(89)90020-5

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