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Marketing complex technical products: The importance of intangible attributes

✍ Scribed by Jim Shaw; Joe Giglierano; Jeff Kallis

Publisher: Elsevier Science
Year: 1991
Tongue: English
Weight: 856 KB
Volume: 30
Category: Article
ISSN: 0019-0578
DOI: 10.1016/0019-0578(91)90024-y

No coin nor oath required. For personal study only.

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