Marketing communications and protection motivation theory: Examining consumer decision-making

✍ Scribed by Magdalena Cismaru; Anne M. Lavack

• Book ID: 105644970
• Publisher: Springer-Verlag
• Year: 2006
• Tongue: English
• Weight: 233 KB
• Volume: 3
• Category: Article
• ISSN: 1865-1984
• DOI: 10.1007/bf02893617