Marketing Communications, 3rd Edition

✍ Scribed by Joeri Van Den Bergh

Publisher: Ft Prenticehall
Year: 2006
Tongue: English
Leaves: 629
Edition: 3rd
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

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