Essentials of Marketing Communications (3rd Edition)

✍ Scribed by Jim Blythe

Publisher: Prentice Hall
Year: 2006
Tongue: English
Leaves: 347
Edition: 3
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

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