𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing and the Fine Arts – Inventory of a Controversial Relationship

✍ Scribed by Jörn-Axel Meyer; Ralf Even

Book ID
110250630
Publisher
Springer US
Year
1998
Tongue
English
Weight
99 KB
Volume
22
Category
Article
ISSN
0885-2545

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A measure of perfection: Phrenology and
A measure of perfection: Phrenology and the fine arts in America
✍ David de Giustino 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 377 KB

This book is part of a larger project to bring together articles by psychologists from the United States and the former Soviet Union and make them available to both English-and Russian-speaking audiences. The English-language version appeared first; the publication of the book in Russia, it is hoped

Narrative analysis of a marketing relati
Narrative analysis of a marketing relationship: The consumer's perspective
✍ Barbara B. Stern; Craig J. Thompson; Eric J. Arnould 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 148 KB 👁 2 views

This article uses narrative analysis to study a marketing relationship elicited by means of a phenomenological interview. The focal point is the consumer's perspective, and the single incident of a marketing encounter is treated as a core event in relationship marketing. The narrative is derived by