The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses

✍ Scribed by Berman, B.; Sharland, A. P.

• Book ID: 124168193
• Publisher: SAGE Publications
• Year: 2002
• Tongue: English
• Weight: 126 KB
• Volume: 24
• Category: Article
• ISSN: 0273-4753
• DOI: 10.1177/0273475302242005