𝔖 Bobbio Scriptorium
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Marketing and the adoption of microcomputers: An application of diffusion theory

✍ Scribed by Martin D. Goslar

Book ID
112833879
Publisher
Sage Publications
Year
1987
Tongue
English
Weight
806 KB
Volume
15
Category
Article
ISSN
0092-0703

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## Abstract This study explores drivers influencing food processors' decisions to adopt organic practices and the constraints which may limit the availability of food products using the National Organic Program (NOP) organic seal as a marketing tool. A constrained diffusion model is applied to asse