๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The diffusion of organic food products: toward a theory of adoption

โœ Scribed by Christopher J. Shanahan; Neal H. Hooker; Thomas L. Sporleder

Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
581 KB
Volume
24
Category
Article
ISSN
0742-4477

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โœฆ Synopsis

Abstract

This study explores drivers influencing food processors' decisions to adopt organic practices and the constraints which may limit the availability of food products using the National Organic Program (NOP) organic seal as a marketing tool. A constrained diffusion model is applied to assess seal qualified adoption across food categories. A second model explores market forces that influence variations in the diffusion process. Results suggest that external factors, including new regulation, impact diffusion rates. Future adoption of organic practices will require enhanced informational and physical access for potential adopters. ยฉ 2008 Wiley Periodicals, Inc.

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