𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective

✍ Scribed by Lam, W.; Harker, M. J.

Book ID
121883581
Publisher
SAGE Publications
Year
2013
Tongue
English
Weight
818 KB
Volume
33
Category
Article
ISSN
0266-2426

No coin nor oath required. For personal study only.

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The field of direct marketing has experienced tremendous growth in recent years offering various career options to students graduating from business schools. Although the practice of direct marketing has become more sophisticated in identifying and satisfying customer needs, educators in this field