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Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

✍ Scribed by Justin W. Webb; R. Duane Ireland; Michael A. Hitt; Geoffrey M. Kistruck; Laszlo Tihanyi

Book ID: 107496947
Publisher: Sage Publications
Year: 2010
Tongue: English
Weight: 336 KB
Volume: 39
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-010-0237-y

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✍ Falkenberg, S.M.; Carroll, J.A.; Keisler, D.H.; Sartin, J.L.; Elsasser, T.H.; Bu 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 561 KB